he Goat Agency has announced the launch of its new YouTube Creator Solution, developed in partnership with WPP Media and Google, marking a significant step forward for the creator economy and the future of creator-led marketing.
Built on access to YouTube’s new API, the solution enables deeper creator and audience intelligence than ever before. This allows brands to plan more effectively, match with creators more accurately, and run fully measurable YouTube creator campaigns at scale.
With a deep understanding of the niche communities that power the platform, the agency has consistently demonstrated how influence operates across every corner of digital culture. Its approach centres on using data-driven insight to build creator strategies that deliver genuine commercial impact, rather than surface-level visibility.
