Creators may soon run the world at this rate. The Sidemen have just launched Sidemen Productions, which is a brand new creator-led production company.
After over 10 years of content creation on YouTube and other social media, this self-funded project has been built to give creators better control over their production and scale projects for global audiences.
The launch builds on the success of Inside, whose second season reached the UK Netflix Top 10 in March 2025. Sidemen Productions will expand on this momentum with a growing number of original formats designed for both online platforms and streaming services.
The company’s first release will be Inside UK Series Three, which is set to return to Netflix in Spring 2026.
Sidemen Productions sits within the wider Sidemen ecosystem and is led by CEO Victor Bengtsson, with Adam Cohen appointed as Head of Sidemen Productions. The company will operate from the newly completed Sidemen HQ in London.
