WPP Open X - TCCC Meals ‘A Tasty Celebration’ Europe - Little Wins
WPP Open X marked a pioneering shift in influencer marketing, becoming the brand’s first truly end-to-end collaboration with creators. Moving away from traditional celebrity endorsements, the campaign empowered four exceptional creators across Italy, the UK, France, and Spain to co-create authentic content based on their unique styles.
This innovative approach fostered genuine partnerships and allowed the creators to bring their personalities and flair to the brand, driving deeper connections with the millennial audience. By tapping into key meal occasions, the campaign generated 4.75 million impressions, 4.46 million video views, and engaged 48.45k users, effectively boosting brand awareness.
The campaign’s success has made it a pilot for global adaptation, setting a new benchmark in influencer-driven brand campaigns and demonstrating the power of co-creation in achieving impactful, real-world results.
🏆 Winner’s Circle
This profile is part of the Global Influencer Marketing Awards — celebrating the very best campaigns, creativity, and results in influencer marketing worldwide.
