In our world that increasingly feels mediated by algorithms, automation, and machine learning, the very thing that once made social media revolutionary (its humanity) is at risk of being lost. As our feeds become optimised by AI and our interactions shaped by digital design, there’s a growing hunger for something more real: ethics, purpose, and genuine human value.
For the past decade, social media has been an experiment in scale; more reach, more followers, more engagement. Success has been measured in metrics, not meaning. Influencer marketing evolved alongside this system, often rewarding visibility over values. Rage bait, shock waves - you know the drill. Yet as generative AI blurs the lines between authenticity and automation, the cracks in that model are showing.
