If you’re building your presence on TikTok, Instagram, or any social video platform, here’s something you need to know: high follower counts aren’t the silver bullet to social success any longer.
For years, follower volumes were the primary marker of top tier accounts. Proof that you’d “made it”, and the main selling point for monetisation. Inevitably, the game has changed. It’s arguably become much fairer; no longer dominated by the vast gravitational pull of uber-celebrities or household names.
