When I started Meraki Group in 2021, it was just me — one laptop, a few growing creators who trusted me, and a lot of trial by fire. For the first four years, I handled everything alone: pitching, negotiating, contracts, invoices, even chasing down late payments. Only this year did I finally bring on an assistant.
Running a 7-figure agency as a “small team” has taught me something important: boutique isn’t a weakness. It’s actually our strength.
Here are three lessons I’ve learned:
