Most creators don’t lose money because of views.

They lose it because they don’t speak the language.

The creator economy is filled with jargon that sounds like insider code: CPM, IO, ROAS, exclusivity, net-90.

If you don’t know these terms, you’re negotiating blind.

I’ve negotiated and closed over $10.6 million dollars across 400+ brand partnerships. I’ve sat across the table from executives at leading companies across B2B and finance. I’ve trained talent agents and reviewed hundreds of contracts.

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