For years, brands have poured money into influencers, paid media, and polished campaigns. But in recent years, something has caught my eye, I’ve even done it myself… accidentally. It’s the most powerful, cost-effective marketing channel that has been inside the business the whole time: Your people.
In 2025, we’re watching something shift dramatically in the creator economy. It’s not just full-time creators or influencers shaping trust.
