In today’s always-connected digital environment, a creator can be cancelled in a matter of hours. Cancel culture has become an increasingly influential force in shaping public discourse, and for brands collaborating with high-profile creators, the risks are higher than ever. A single misstep, whether by a creator or a brand, can lead to reputational damage that’s swift and far-reaching.

On Wednesday, 17 September 2025, from 12:00 to 12:45 PM BST, we’ll be going live on LinkedIn to explore how brands can manage these challenges with integrity.

We’re pleased to be joined by Beckii Flint, founder of Pepper Agency and a former creator herself. With a unique perspective from both sides of the influencer-brand relationship, Beckii brings real-world insight into how businesses can protect their reputation in a volatile landscape.

We’ll also be welcoming a renowned journalist and PR expert with over 25 years of experience in her field, which includes crisis communications - stay tuned to find out who!