If you talk to any creator right now, whether they have 20,000 followers or 20 million you’ll probably hear the same mix of excitement and exhaustion. Influencing has become a real job, a real industry, and a real source of income for millions of people. But it’s also a career where the ground can shift underneath you with one algorithm tweak, one policy or regulatory change, or one unlucky day online.
And that’s exactly why we need to talk about employment sustainability for creators. Not just the hustle or the next brand deal, but the long-term future of people whose careers (and livelihood) depend on visibility, creativity, and the ever-changing digital culture.
