Hannah Witton is no stranger to the world of brand deals. An OG content creator, career consultant, and speaker at this year’s CreatorFest, she’s built a career that’s seen plenty of shifts, and these days, she’s more focused on sustainability, both in her income streams and her relationship with her audience. 

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

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