In marketing there are thinkers and there are doers. I started off my career thinking that I was just a thinker (a strategist), but quickly discovered that I'd be very bored following that trajectory; so I became a doer. And then, I became drawn to the path of a creative. And then, I became an influencer marketer. In other words, all of the above...
So, I'm going to share some tips that I've picked up along this awesome journey, on how to make the absolute best out of your influencer marketing strategy, whether you are the strategist or the implementer. The thinker, or the doer.
