Now most of us have watched the documentary, felt things. You may have even posted about it - a story, a reaction, perhaps a carefully worded caption that you rewrote four times before settling on something that felt authentic but not performative. Welcome to 2026, where witnessing injustice and talking about it have become their own full-time jobs. At least that's how it often feels to me.
From what I can see, the Manosphere didn't wait for anyone to feel ready. It developed, iterated, A/B tested messaging on these young men who were lonely, disillusioned and economically anxious and told them, with absolute confidence, that it had the answers. It was wrong, of course. But it was consistent, and let’s be real, in the attention economy, consistency triumphs over ‘correctness’ every time.
So, if you work in influencer marketing, or you are an influencer, or you are simply a human person who exists on the internet and would like the internet to be marginally less of a disaster, I hope this one's for you.
Full disclosure: this is not a manifesto or a ten-step programme. It’s just some things that are actually worth doing.
