Over the past few years, some of the world’s largest brands have shifted their influencer marketing strategies from one-off celebrity endorsements to multi-layered, data-driven programs, achieving ROIs in the range of 3× to 10× on their influencer spends. The rise of creator economies in multiple regions, coupled with advanced analytics and content repurposing, is helping global brands scale trust, authenticity, and sustained engagement. These shifts are especially visible in categories such as Technology, Beauty & Cosmetics, Apparel & Fast Fashion, Streaming & Entertainment, Automotive & Tech Gadgets, and FMCG.
From Hashtags to Headlines: How Influencer Marketing Is Powering Global Brands
The world’s biggest brands aren’t just buying reach anymore, they’re building communities through creators who connect, not just promote.
