It all starts with basics.
When bloggers became a thing, it was all about lifestyle & appealing pictures. But within a time we could see them growing and evolving into the power which moves the social platforms, where they can build their own communities and gain loyal followers. And the era of social commerce appeared.
2025 showed us it’s not always about impressions & reach, we are back to the roots – community.
And now we, as brands, are looking for new ways to monetise this attention.
We all know about the marketing funnel, and together with influencers, we are moving the creative economy to a new spike of its development – affiliate marketing.
