Becky Owen has set new industry benchmarks through her transformative leadership at BDB and the creation of FiveTwoNine, a business redefining the creator economy. As the agency’s first-ever CMO, Becky has revolutionised how brands collaborate with creators and leverage emerging technologies to build lasting connections.
Her innovative strategies, combined with her deep expertise in creator marketing and proprietary research, are reshaping global influencer campaigns and driving impactful growth. Beyond her professional achievements, Becky is a passionate advocate for ethical innovation, inclusion, and gender equity, influencing the broader industry landscape.
Her influential research on topics like generative AI and trend-based marketing has been widely adopted and is shaping future marketing practices. Through her work, Becky is championing underrepresented voices and creating opportunities for creators to thrive, solidifying her position as a true game-changer in the influencer marketing space.
🏆 Winner’s Circle
This profile is part of the Global Influencer Marketing Awards — celebrating the very best campaigns, creativity, and results in influencer marketing worldwide.
