Scroll through LinkedIn and you'll see a pattern: Someone posts "AI can now run your entire influencer program on autopilot" and gets hundreds of likes. Companies rush to add "AI-powered" to their website. Everyone's talking about full automation.
Maybe you're asking the same question: 'Can AI just run our entire influencer program automatically?'
The short answer is no. The longer answer is: that's not actually what you want.
Let's consider an extreme example: a brand attempts to automate its influencer program fully. They let AI pick all the influencers, draft outreach, and track all the metrics. Three months later, they're frustrated because the results are mediocre and nothing feels authentic.
Then they swing the other way, declaring AI doesn't work for influencer marketing and going back to doing everything manually.
Both approaches miss the point.
