One of the biggest debates shaping modern marketing strategies today is whether brands should focus on a few big-name macro influencers or spread their budgets across a network of smaller, niche creators. The influencer ecosystem has evolved rapidly, globally and in India, shifting from celebrity endorsements to authentic creator collaborations.
100 Micro Influencers vs 5 Macro Influencers: What's The New Math of Influencer Marketing?
The future of influence isn’t about who’s loudest, it’s about who feels real, relatable, and relevant.
